Omnia Manage started as an internal tool at Omnia Systems, our managed service business. We were managing a growing client base across multiple RMMs, MDMs, and identity providers, and the data was everywhere except somewhere our clients could see it.
We tried existing tools. They were either built for enterprise IT teams, priced for 200-person MSPs, or so generic they required months of configuration just to get to "useful." None of them gave clients a live view of their assets without a manual export and a spreadsheet.
So we built our own. Not as a side project, but as the actual system we used to run our managed services. Every feature in Omnia Manage started as something we needed for a real client, on a real Monday morning.
After running it in production and seeing what it did for client trust and retention, we decided to make it a product.